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About Us

Little girl

Thank you so much for visiting our page to learn more about us. We hope you agree that it's encouraging to know we thought about you and saw it fitting to have an apparel that inspires and motivates us to present the very best of who we are when pursuing our dreams, goals, and overcoming a few struggles from time to time. When we use our education, talent, and life experiences to improve our circumstances, athletic ability, artistic creativity, humanitarian endeavors, or health and fitness lifestyle, we tend to feel good about ourselves when we see and feel the results of our consistent work. The key, however, is to first get educated to inspire our motivation, stay away from distractions as we practice, prepare, and repeat our way to our end goal. It is through daily repetition that we gradually build up our self-esteem, routines, and confidence. One of the outcomes in practicing a lot is it becomes automatic. The more I practice, practice, practice, the better I become, the better I become.  I gradually become more aware, proactive, comfortable, organized, and so much more. That being said, our Practice U apparel and accessories ultimately represents staying focused on moving towards self-improvement”.

Mother and daughter studying ABC's

Our tagline “Master a Higher Degree of Self” speaks to our inner-self, meaning the mental, emotional, spiritual and physical parts of our growth and development. From the working class to successful and the well to do, our tagline addresses the quality of our thinking and decision-making that reveals who we are on the inside. To Master a Higher Degree of Self requires internal work and encouragement. This is especially true when our character is going through a test  or being challenged in the world of business, sports, the performing and visual arts, and so many other group activities. From elementary school to tweens, teens, and  young adult years ages 18 – 30, the challenges continue until one decides to want to do better. This is where mastering a higher degree of self begins.

For some it will require learning how to let go of bad habits and bad friends. That takes time because in life, there's taught sense and bought sense. Parents and teachers teach and the children and students either listen and follow the teachings or learn the hard way. Another way of saying this is, "Experience is the best teacher, but the tuition is high", meaning I have to pay the price for not listening and moving towards self-improvement. Eventually one day, we begin to focus on self-care, growing up, maturing, and understanding the power of practice work. It is from the practice work young tweens, teens, and young adults 18-30 develop a strong work ethic that empowers them to excel in their academics, athletics, the arts, and rebound from an injury and/or setbacks in life.

Mayah wearing the pink hoodie

At Practice U we believe that when we surround ourselves with mature people presenting the very best of who they are in in their private world and in the public’s eye on camera and off camera, it has the power of teaching us how to express ourselves and talk to one another without the emotional rage but rather speak with intelligence to one another, practice clean nutrition eating fruits and vegetables daily, clean drinking referring drinking water daily, and handling our  relationships with wisdom, class and dignity, not with greed, foolishness, and profanity. Profanity is never necessary for any person who understands what it means to Master a Higher Degree of Self. To get there we have to be taught how to address our setbacks, disappointments, hurts and pain with mental and emotional tools that help us understand how to exercise self-control when upset or emotionally wounded and practice healthy social norms or codes of conduct. Being taught about morals, values, principles, and ethical behavior, is a great beginning point. Such teachings will speak to us about living life the right way. 

At Practice U we call morals, values and principles, the high MVP character that guides our conscience and mentors our decision-making. They work together as a team reminding us no matter how successful one may become the real you is evaluated based on your MVP character. From rich people and super stars to the struggling working class people, we should never betray our MVP teachings. Stay on the side of right, speak up for what is right and teach others to do the same. We learn over time, when we take full responsibility, we don't make excuses, blame others or get distracted and caught up into other people's nonsense, because self-respect is what defines our character. Gradually we become a stronger, more mature, self-aware, proactive, thoughtful person and an example of what it means to be a great Prac-ti-co-lo-gist passing down the legacy of presenting the best of who we are. In doing so, we also represent the awesome reputable brand of Practice U.

Ryan wearing the royal blue long sleeve t-shirt

We hope that when you purchase our apparel and accessories, you will enjoy inspiring yourself and others to take care of themselves health-wise mentally, emotionally, spiritually, and physically. Get educated, stay focused, and continue to invest yourself into reading books pertaining to your dreams and goals to help you rise above the distractions. Speak up for what is right and keep moving towards self-improvement. Practice U, “the very best of you” so that you’ll be able to Master a Higher Degree of Self.

Kemuel wearing the red sleeveless t-shirt


About the Founder and CEO 

Our company was built on the foundational thought of using your education, talents, life experiences, and self-motivation can take a person to greater heights. Mr. Troy Smith founded the concept of Practice U in the summer of 2008. It originated from writing an affirmation/poem to inspire his 5th grade students in the 20th year of his 26 years of teaching at "RADIANT" John Ritter Elementary school, inside the up-and-coming black and brown community of Watts, California. The affirmation was simply titled, “The More I Practice, Practice, Practice”. His affirmation gradually impacted the entire school from PreK to the 5th grade causing the students to believe in the power of positive practice when it comes to passing a test or changing a bad habit. Chanting the affirmation/poem at the weekly schoolwide Monday morning assemblies led the students in grades 2, 3, 4, and 5 to successfully improve their California Standardized Test (CST) scores annually. However, it was the 5th grade students that stood out the most, excelling 5 years in a row exponentially in language arts, math, and science from 2009 to 2013.

Mr. Smith gave his students a practice test on Wednesdays per subject area, returned the results to each student on Thursdays, discussed their homework goals to give his students a 2nd chance to perform better on Fridays. As they took the message to heart and held themselves accountable, they felt good inside reflecting on their sacrificed time to study, read, write, learn to describe and explain the how and why in paragraph form their answers plus give an  example to support their answer in language arts, math, science, and history. Over time, paragraph writing enhanced their communication skills. Using their critical thinking skills in every subject, they found themselves gradually maturing academically. Eventually, it was from that historical success that led to the birth of the company Practice U. In 2018, the affirmation was upgraded to a video serving as the inspirational universal theme song for everyone to embrace in every area of life. We hope you enjoy the video message and again thank you for visiting our page to learn more about us.